So, here we’ll talk about the set of functions and features that allows to adapt CMS to the needs of users of search engines. You will find out whether you have enough of SEO-friendliness by default for successful website promotion.
Use the following criteria to evaluate the CMS adaptation to the needs of users of search engines:
– Canonical URL. It will protect your resource from the duplicate pages, which may have a negative attitude of search engines
– Managing title and meta-data of the page. CMS has to have an interface for editing the title, meta tags description and keywords.
– Lock indexation of the pages of categories and archives. This option helps to prevent duplicate content.
– Integration with analytics services. You can use Google Analytics or other analytical system with sites in any CMS or without it. In the SEO-friendly context, you need to check is CMS can easily connect to analytical services or not. Also verify the ability to monitor key parameters in admin panel.
– The ability to manage XML-map of site and file robots.txt. That mean the simplicity of creation of sitemap and editing a robots.txt file.
– The ability to optimize the image. Choosing a CMS don’t forget to assess how easy it would be to resize images, add a title, description, signature and alt attribute.
Note that completely SEO-unfriendly CMS doesn’t exist. The only thing that is matter, whether the function of chosen CMS is convenient for you?
Our next post will be dedicated to possibility of customization, and what is important for CMS adaptation in general.