In an age of ubiquitous distribution of digital technologies, the trade transition to the Internet is a natural trend. Online stores, bots selling merchandise in messengers, on networks, trading groups, B2C, B2B and B2E portals appear everywhere, for every business. The volume of the world market has reached a few trillion dollars and shows a double-digit percentage of growth every year. According to this indicator, sales through the Internet outperform the growth in sales for trade in general.
Despite the fact that e-commerce business is increasing at a rapid rate today, only 20% of companies are functioning properly, others are failing. The successful implementation of the B2C transaction, which involves not only selling the product or service to the end user but also the fulfillment of certain post-transactional policies (for example, the implementation of a policy of return/replacement of a defective product) is rather complicated. Thus, for a successful operating in the field of e-commerce, it is very important to understand an immense online world filled with a lot of different business strategies, the implementation of which determines the further success of the company.
Such popularity of the sales digital channel (e-commerce websites) is conditioned by such trends as:
- globalization;
- widespread mobility;
- the spread of social networks;
- predictive analytics;
- big date.
This allows businesses to cover a larger market volume and target their commercial offer more accurately. In this, the digital channel itself is cheaper and easier to scale, which allows reducing costs and quickly bringing new products to the market.
However, as in any business, there are companies that receive more revenue or less revenue, compared to competitors. This is happening because of the incorrect functioning of the online store or e-commerce platform. Invalid work of the online store can not only prevent the purchase, in case of failure of the basket but simply scare off the buyer negligence. In addition, there may be also problems detected by search engines and bots, reducing the ranking of the online store in the search results and thereby reducing the number of potential buyers. To prevent all these unpleasant and undesirable things, the e-commerce testing has to be implemented. It is very important part of today’s internet-business, which needs a serious verification to protect users from bugs.
We hope that our article provides you with data that will help you to understand the importance of e-commerce and improve the online marketing strategy. Ensure the best for your customer!
On our blog, you can find more interesting and useful articles about keys to e-commerce testing success, which will help you to give the website customers an enjoyable experience together with financial benefit!