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5 Tips on How to Promote Your Mobile Application

By Kate Punova
11+

Let’s imagine – you have just created an amazing mobile app. You have already tested it and fixed the bugs, so now everything works fine. But it’s not the time to relax, as promotion is the next step you have to take. Here are some tips which will help you to do this.
Use social media
Be easy to discover – such a strategy will increase the number of your app downloads. Do you have Facebook? Instagram? Twitter? If yes, great. If not – better create accounts there. Using social media will allow you to keep in touch with your target audience and inform them about all updates. You can also go for paid advertisement.

Create a promo video
A lot of people don’t watch a movie without watching a trailer – this thing also works with apps. Create a short promo video which will attract the attention of your audience and explain why your mobile application is cool.

Involve a celebrity
There are many people who download apps just because of someone’s recommendations. And what can happen if your app will be recommended by a famous person? Exactly, it will become pretty popular too. Just make the right choice, otherwise, you may overlook your target audience.

Stand out with design
An eye-catching design is extremely important for your app’s success. Believe us, even the most useful application in the world won’t be very popular in case it looks outdated. Usability also matters, by the way.

Simplify the user’s life
Your mobile app must have a real value for your target audience. If it’s not useful, even the most expensive advertisement involving the most popular celebrities won’t be able to save the situation.

We have one more thing to add – listen to your users. Always keep in touch with them, as their feedback will help you to improve your app and to make it even more popular.

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